Nicole Taniguchi

  For the class Wiki I felt unsure if I had much to contribute but once I went to the retail page I realized it was a bit less filled out than the more popular pages on our class Wiki. I’ve begun to do research on Starbucks and in particular the Starbucks app and their reward program. For a company that relies on in-person business (it’s hard to deliver fresh coffee) they have made great strides on using new media to their advantage and remove many roadblocks to their consumer for easier access for consumption. As I gather more research I will update the retail Wiki and work towards editing the whole page for consistency.

     File sharing is the transfer of digital media from one location to another. This comes in many forms, such as with file location servers like DropBox or Google Drive, sending media through emails or messenger. P2P file sharing enables this transfer of files using third party sites which allow uploading files and sharing the link for others to download said files.       According to Digital Pirates Winning Battle With Studios, “ People have swapped illegal copies of songs, television shows, and movies on the Internet for years. The slow download process, often using a peer-to-peer technology called BitTorrent, required patience and a modicum of sophistication by users. Now, users do not even have to download. Using a search engine, anyone can find free copies of movies, still in theaters, in a matter of minutes.”      P2P file-sharing can consist of personal property that is open for distribution, but it is more commonly used as a wa...

     If I were hired by Baruch College, there are several areas in which I would recommend the school to implement new media for improvement. Primarily, there would be a greater push for access to online reading materials. While textbooks are important and have their place in academia, for a vast majority of students the expense of old school textbooks can be a roadblock to success. Baruch is primarily home to students of lower socioeconomic status than other universities and asking students to spend hundreds of dollars on books they won't read again after the completion of one course is tone-deaf. Many students complain about the books they are forced to buy simply for access codes to certain platforms, with the actual learning material coming from other more accessible resources.      I would suggest these courses reevaluate their methods and chose teaching material that is free or affordable and more accessible than expensive textbooks. In certain course...

       With all of the wealth of knowledge and communication opportunities that new media provides, there is also the endless risk of a lack of privacy and information mining. New media thrives on the production of “everyday” people, and users can be producers even without knowing it.       If you use Facebook or Youtube but never make a post or upload a video, you’re still producing something valuable: data. What you like, what posts you interact with, which videos grab your attention, all of this usage is how you produce valuable information for the developers of new media and the advertising executives who are purchasers of this data. You can make as many attempts to live a private life by not willingly posting about yourself but still have information about yourself not be as confidential as you expected. It has been seen time and time again of the numerous data breaches ranging from social media logins to valuable bank information.  ...

  New media fosters creativity in many ways. In fact, most of the new media systems and platforms rely on the creativity of its users and consumers. Without the creative actions of people who like to film, write and review many platforms like YouTube or Twitter or Blogger wouldn’t have anything on their sites. Furthermore, new media allows users and consumers to have a more “personal” touch than that of corporations. In fact, many companies rely on and encourage their users to be creative with their products and post about them throughout the new media space. As Lisa Mulcahy writes in How User-generated Content Can Improve Your Social Media Marketing Strategy, “it's time to make the most of every avenue of user-generated content you can use to your advantage.” Since companies understand the power of user-generated content, they use new media to foster the creativity of their users and consumers. With unboxing videos, online reviews, or other forms of new media creativity; all of i...

     New media fosters creativity by letting you not only believe in your ability to create on your own terms, but it also gives you an audience for whatever niche you may have. New media doesn’t have the same barriers as traditional or “old media,” you can create your own blog instead of having to be approved by newspapers to share your writing. You can film your own videos on youtube instead of chasing production companies to share your videos. And, in my case, you can post on Instagram to share your photography easily and at any level (no need to spend years in training or money on expensive equipment.)  I wouldn’t go so far as to call myself a photographer but new media, and Instagram in particular gives me the ability to be creative in the pictures I take and share them openly. In fact, since it is such an accessible platform that fosters creativity, I’ve been able to create multiple accounts to share the different aspects of my life. One of those aspects is the...