Creativity

 New media fosters creativity in many ways. In fact, most of the new media systems and platforms rely on the creativity of its users and consumers. Without the creative actions of people who like to film, write and review many platforms like YouTube or Twitter or Blogger wouldn’t have anything on their sites. Furthermore, new media allows users and consumers to have a more “personal” touch than that of corporations. In fact, many companies rely on and encourage their users to be creative with their products and post about them throughout the new media space. As Lisa Mulcahy writes in How User-generated Content Can Improve Your Social Media Marketing Strategy, “it's time to make the most of every avenue of user-generated content you can use to your advantage.” Since companies understand the power of user-generated content, they use new media to foster the creativity of their users and consumers. With unboxing videos, online reviews, or other forms of new media creativity; all of it is encouraged and rewarded because new media allows for authenticity and value from the “everyday consumer.” 


How User-generated Content Can Improve Your Social Media Marketing Strategy. Lisa Mulcahy 2/26/2020 https://exclusive.multibriefs.com/content/how-user-generated-content-can-improve-your-social-media-marketing-st/marketing

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